Varieties of Paper In Catalog Printing & Paper Packaging Machine

There are many things that are essential to brochure style. The cover page design and the design of your catalog's item pages all play essential functions in creating a catalog that will bring in brand-new consumers and sales.

None of the things pointed out above are more essential than the type of paper you will choose to print your brochure on. The "feel" of your catalog is essential to your potential consumers. The longer they have your brochure in their hands, the more product they will purchase. In this short article I will go over a few of the many paper options you have to print your brochure on.

You need to choose if the cover will be the same paper as the rest of your brochure. In a lot of cases the cover will be of much heavier weight then the interior pages.

Second you will need to pick uncoated or layered paper for printing your catalog. Layered paper is for the glossier layouts and uncoated is more affordable, but can still show your items well.

So you have two things to think about first, "Will it be shiny paper or not?", "Will my cover be the same weight as the interior pages of my brochure?"

Once you have addressed those two questions the next choice is what the weight of the paper will be. Most catalogs choose 60, 70, or 80 pound. weights. It would be 60lb uncoated or covered, 70 pound. Coated or uncoated. 80 lb. Paper normally is just chosen for 80 lb. Weight and above. Not all paper is measured by weight. Some is measured by density or "points".

Now the above is really over-simplified. There are other types of special paper you can select from. There is textured paper, photographic paper, and other more pricey paper to select from if you are selling a pricey or high-end product.

When choosing the paper your catalog will be printed on, there are also other considerations. Such as the technique of printing you are going to select.

If you are going to have your brochure printed on a hot-set web press, then you can pick layered or uncoated paper. The heat will dry the ink as it prints your brochure. If your printer utilizes a cold-set web press then the ink air-dries and is soaked up into the paper. A cold-set web press can not print on covered paper.

Then you can select from any of the high quality papers they have available, if your printer uses a sheet-fed press. The very same chooses printers that do digital printing.

It will depend a lot on the printer you select. You require to discover out what type of paper is available and you will wish to see samples of the paper to get a much better idea of which one you wish to print your catalog on. Ask your printer to recommend the various types of paper they think will be the finest for your catalog.

Here is a list of some of the kinds of paper your printer may have available for you to pick from or may be able to buy for you.

4 things determine the quality of the paper, opacity, ppi, surface, and brightness. (Pounds per inch) Brightness impacts the contrast and radiance of the paper. It affects here how your text will stand apart on the pages of your catalog. Opacity is just how much your ink shows up from the back of the page. If a paper is too opaque, your text and images from one page will be translucented onto another page that your customer is attempting to read. The finish affects the feel of the pages and likewise how your images will look. The lower grade finishes produce grainier images while high quality surfaces sharpen the appearance of your images.

Ask your printer to provide you with samples or swatch pamphlets and a catalog for printing your catalog on the numerous types of paper before you choose. You understand what your budget is and paper is only one of the expenditures you have to think about.


None of the things pointed out above are more important than the type of paper you will select to print your brochure on. In this article I will go over some of the numerous paper options you have to print your brochure on.

There is textured paper, photographic paper, and other more expensive paper to select from if you are offering a expensive or high-end product.

If you are going to have your brochure printed on a hot-set web press, then you can pick uncoated or coated paper. You need to find out what type of paper is readily available and you will desire to see samples of the paper to get a much better idea of which one you want to print your catalog on.

Leave a Reply

Your email address will not be published. Required fields are marked *